Every great brand has a driving force, and for Chele Beauty, it's the undying passion and resilience of our founder, Michelle Bissainthe. Michelle's journey is a testament to her entrepreneurial spirit. Her story may be brief, but it's powerful: Amid the challenges of the COVID-19 era, when the world grappled with a new way of life and remote work became the new norm, Michelle recognized an opportunity. Harnessing her desire to carve out her own path, she established Chele Beauty from the confines of her home. Today, Michelle continues to inspire and lead, translating her vision of showcasing African beauty and fashion to the world.